At the Herbert Samuel Hotels (“Hotel”), the privacy and confidentiality of user information is important. We are committed to maintaining the privacy and security of your user information. We may update this policy from time to time, so please check here frequently. Hotel will not disclose identifiable user information to any third party without consent.

Hotel is committed to safeguarding your privacy while visiting the Hotel website, namely,  www.herbertsamuel.com (hereinafter referred to as the “Site”). Our goal is to provide you with an Internet experience that delivers the information, resources and services that are most relevant to you. To achieve this goal, part of the operation of the Site includes the gathering of certain types of information about Site users. Because we understand that your privacy is important, we wish to explain the types of information we gather and the way in which we use it. This Privacy Policy applies to the Site.

This Privacy Policy covers two types of information gathered at the Site, personal and aggregated. The term “personal information” refers to data you voluntarily provide in connection with use of the Site that identifies you and/or the company on whose behalf you are accessing and using the Site. Personal information includes, e.g., data submitted in connection with our services, such as your name, e-mail address, phone number, company affiliation, physical address and/or certain other personal information. The term “aggregated data” refers to general information regarding visitors and users of the Site that relates to use of the Site, e.g., traffic patterns, number of visits to certain pages, visits from other web sites or to third-party web sites linked to the Site, use of particular services and interest in services, information or features of the Site or other parties made available through or found at the Site.

What information is collected about you? How do we use it?
We take the utmost care to ensure that the personal information we obtain from you is not used in a way that you may be unaware of or not agreeable to. You may wish to submit an information request about our Hotel, participate in one of our promotions or subscribe to our e-mail or postal mail lists. In response, we may ask for information such as your name and postal address. In the event you opt to provide us with this information, we will only use it for the purpose specified by you at the bottom of the information gathering form.

Information collected on the Site may be used to:
1.    Register you as a Hotel member
2.    Plan and purchase hotel accommodations
3.    Send marketing communications or surveys to you
4.    Respond to your questions or suggestions
5.    Improve the quality of your visit to our site
Please note that they are only used for Hotel purposes or in joint promotions with a Hotel partner. We do not sell, rent or share any of your personal information with any other party including any third-party joint promoters, nor use it for unapproved commercial purposes. You may request to be removed from our lists at any time. All emails distributed to our lists will contain easy, online access to unsubscribe.
[email protected]

Permission for Use
Hotel may collect and use personal information that you submit at the Site in any manner that is consistent with uses stated in this Privacy Policy or disclosed elsewhere at the Site at the point you submit such personal information. At the time you submit personal information or make a request, the intended use of the information you submit will be apparent in the context in which you submit it and/or because the Site states the intended purpose. By submitting personal information at the Site, you are giving your consent and permission for any use that is consistent with uses stated in this Privacy Policy or disclosed elsewhere at the Site at the point you submit such personal information, and such consent will be presumed by Hotel, unless you state otherwise at the time you submit the personal information. Please do not request any such communications on behalf of an individual or company if you are not authorized to make the request.

Secure Reservations
If you decide to make an online reservation at the Site, you will be linked to a reservation interface and a third party booking engine (“Booking Engine”) provided by FastBooking.com. While it appears to be part of our site, the Booking Engine is in fact provided by a third party and is governed by its privacy practices. We understand that security remains the primary concern of online consumers and have chosen the Booking Engine Vendor carefully. All information sent to this site, if in an SSL session, is encrypted, protecting against disclosure to third parties.

Protecting your information
We would like our Site visitors to feel confident about using the Site to plan and purchase their accommodations, so Hotel is committed to protecting the information we collect. Hotel has implemented a security program to keep information that is stored in our systems protected from unauthorized access.
Our Site is hosted in a secure environment. The Site servers/systems are configured with data encryption, or scrambling, technologies, and industry-standard firewalls. When you enter personal information during the reservation process, or during a customer email sign-up, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission.

Withdrawing Consent to Use
After permitting use of your personal information, you later decide that you no longer want Hotel to include you on its mailing list or otherwise contact you or use your personal information in the manner disclosed in this Privacy Policy or at the Site, simply tell us by sending an e-mail, or by clicking on the “Unsubscribe” button at the bottom of our email communication to you.
Unsubscribe by Email: [email protected]

Use of Aggregated Data
Hotel is interested in improving the Site and may develop and offer new features and services. We monitor aggregated data regarding use of the Site for marketing purposes and to study, improve and promote use of the Site. In connection with such purposes, Hotel may share aggregated data with third parties collectively and in an anonymous way. Disclosure of aggregated data does not reveal personal information about individual Site users in any way that identifies who they are or how to contact them.

Exceptions to the Privacy Policy
Hotel has two exceptions to these limits on use of personal information: (1) Hotel may monitor and, when we believe in good faith that disclosure is required, disclose information to protect the security, property, assets and/or rights of Hotel from unauthorized use, or misuse, of the Site or anything found at the Site. (2) Hotel may disclose information when required by law; however, only to the extent necessary and in a manner that seeks to maintain the privacy of the individual.

Use of Cookies
To enable features at the Site, Hotel may assign one or more “cookies” to your Internet browser. Cookies, among other things, speed navigation through our Site, keep track of information so that you do not have to re-enter it each time you visit our Site, and may provide you with customized content. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer’s hard drive for storage. This text lets the web server know if you have previously visited the web page. Cookies by themselves cannot be used to find out the identity of any user.

We use cookies to collect and maintain aggregated data (such as the number of visitors) to help us see which areas are most popular with our users and improve and update the content on our site. While in the process of browsing our site, you also provide us with information that doesn’t reveal your personal identity — what type of destination you’re exploring, for example. We use this aggregated data only as explained in this Privacy Policy. We do not connect aggregated data to any name, address, or other identifying information.
You may occasionally receive cookies from unaffiliated companies or organizations, to the extent they place advertising on our Site or are linked to the Site. These third-party cookies may collect information about you when you “click” on their advertising or content or link. This practice is standard in the Internet industry. Because of the way in which the Internet operates, we cannot control collection of this information by these third parties, and these cookies are not subject to this Privacy Policy.

Children’s Privacy & Parental Consent
Please be aware that Hotel has not designed this Site for, and does not intend for it to be used by, anyone under age 18. Accordingly, this Site should not be used by anyone under age 18. Our privacy policy prohibits us from accepting users who are under the age of 18. Hotel specifically requests that persons under the age of 18 not use this Site or submit or post information to the Site. Should Hotel inadvertently acquire personal information or other data from users under the age of 18, Hotel will not knowingly provide this data to any third party for any purpose whatsoever, and any subsequent disclosure would be due to the fact the user under age 18 used the Site and submitted personal information without solicitation by or permission from Hotel.

THE Herbert Samuel HOTELs PRIVACY POLICY
OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION
1.    User privacy and data protection are human rights
2.    We have a duty of care to the people within our data
3.    Data is a liability, it should only be collected and processed when absolutely necessary
4.    We loathe spam as much as you do!
5.    We will never sell, rent or otherwise distribute or make public your personal information

RELEVANT LEGISLATION
Along with our business and internal computer systems, this website is designed to comply with the following national and international legislation with regards to data protection and user privacy: EU General Data Protection Regulation 2018 (GDPR)

PERSONAL INFORMATION THAT THIS WEBSITE COLLECTS AND WHY WE COLLECT IT
This website collects and uses personal information for the following reasons:

SITE VISITATION TRACKING
Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.
Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address, which could be used to personally identify you, but Google does not grant us access to this. We consider Google to be a third party data processor.
GA makes use of cookies, details of which can be found on Google’s developer guides. Our website uses the analytics.js implementation of GA. Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.
Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.
In addition to Google Analytics, this website may collect information (held in the public domain) attributed to the IP address of the computer or device that is being used to access it.

BLOG
Should you choose to add a comment to any posts that we have published on blog sites, the name and email address you enter with your comment will be saved to this website’s database, along with your computer’s IP address and the time and date that you submitted the comment. This information is only used to identify you as a contributor to the comment section of the respective blog post and is not passed on to any of the third party data processors detailed below. Only your name and email address that you supplied will be shown on the public-facing website.
Your comments and it’s associated personal data will remain on this site until we see fit to either:
1.    remove the comment or
2.    remove the blog post. Should you wish to have the comment and it’s associated personal data deleted, please email us here using the email address that you commented with.
If you are under 16 years of age you MUST obtain parental consent before posting a comment on our blog.
NOTE: You should avoid entering personally identifiable information to the actual comment field of any blog post comments that you submit on this website.

CONTACT FORMS AND EMAIL LINKS
Should you choose to contact us using the contact form on our Contact us page, none of the data that you supply will be stored by this website or passed to / be processed by any of the third party data processors defined in section below. Instead the data will be collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP). Our SMTP servers are protected by TLS (sometimes known as SSL) meaning that the email content is encrypted before being sent across the internet. The email content is then decrypted by our local computers and devices.

EMAIL NEWSLETTER
If you choose to join our email newsletter, the email address that you submit to us will be forwarded to Active Trail who provide us with email marketing services. We consider Active trail to be a third party data processor (see section below). The email address that you submit will not be stored within this website’s own database or in any of our internal computer systems.
Your email address will remain within Active Trail’s database for as long as we continue to use Active Trail’s services for email marketing or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by requesting removal via email. When requesting removal via email, please send your email to us using the 
If you are under 16 years of age you MUST obtain parental consent before joining email newsletter.

THIRD PARTY DATA PROCESSORS
We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out in section above.
1.    Google (Privacy policy)
2.    Twitter (Privacy policy)
3.    Microsoft (Privacy policy)
4.    Facebook (Privacy policy)
5.    Active Trail (Privacy policy)
6.    Instagram (Privacy policy)

COOKIE POLICY
This policy covers the use of cookies and other technologies. The types of cookies we use fall into 3 categories:

ESSENTIAL COOKIES AND SIMILAR TECHNOLOGIES
These are vital for the running of our services on our websites and apps. Without the use of these cookies parts of our websites would not function. For example, session cookies allows a navigation experience that is consistent and optimal to user’s network speed and choice of device.

ANALYTICS COOKIES AND SIMILAR TECHNOLOGIES
These collect information about your use of our websites and apps, and enable us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages. They also help identify any difficulties you have accessing our services, so we can fix any problems. Additionally these cookies allow us to see overall patterns of usage at an aggregated level.

TRACKING, ADVERTISING COOKIES AND SIMILAR TECHNOLOGIES
We use these types of technologies to provide advertisements that are more relevant to your interests. This can be done by delivering online adverts based your previous web browsing activity. Cookies are placed on your browser which will remember the websites you have visited. Advertising based on what you have been looking at is then displayed to you when you visit websites who use the same advertising networks.
We may also use cookies and similar technologies to provide you with adverts based on your location, offers you click on, and other similar interactions with our websites and apps.

DATA BREACHES
We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

Get the best price possible online – guaranteed!
Make a reservation through the Herbert Samuel website and if you find a better deal within 24 hours, we promise to match it.

That means if you find the same booking:

1. Identical hotel
2. Identical vacation dates.
3. Identical number of guests.

For a lower price less than 24 hours after your initial booking with Herbert Samuel, we will happily adjust our price, lowering it to match the price you have found independently.

To take advantage of our Best Price Guarantee*, please submit a request with the following details:

1.) Screenshot of the price offered by the competing website (the whole screen).
2.) Link to the offer on the competing website.
3.) The confirmation number for your Herbert Samuel reservation.
4.) Your contact details.

Please send your request to: [email protected]

Our reservation team will contact you in 24 hours.

Please read our Best Price guarantee policy.

CHANGES TO OUR PRIVACY POLICY
This privacy policy may change from time to time to conform with legislation and/or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.